Highlighters are essential for achieving the perfect glow, making them a must-have for any beauty business. With the growing demand for highlighters, it’s essential to stock the best products to meet your customers’ needs. This article will explore the latest wholesale highlighter trends and guide you in selecting the best products for your business.
Overview of the highlighter market
The global highlighter market is experiencing significant growth, driven by the increasing popularity of makeup and the rising demand for highlighters among consumers. The market is projected to reach USD 3.29 billion by 2028, growing at a CAGR of 6.8% from 2023 to 2028.
Several factors contribute to this market’s expansion, including the increased focus on personal grooming, the influence of social media and beauty influencers, and the growing availability of a wide range of highlighter products. North America is currently the largest market for highlighters, followed by Europe and Asia-Pacific.
As consumers become more aware of the benefits of using highlighters to achieve a radiant and luminous complexion, the demand for these products is expected to continue growing in the coming years.
Types of highlighters and their benefits
Highlighters come in various formats, each offering unique benefits. Here are some popular types of highlighters and their advantages:
Powder highlightersare the most common type and are known for their versatility. They are easy to apply and can be used on the face and body. Powder highlighters are ideal for oily skin types, as they help absorb excess oil and provide a matte finish.
Cream highlightershave a creamy texture that blends easily into the skin. They are perfect for dry or mature skin types, as they provide a dewy finish and help hydrate the skin. Cream highlighters can be applied with fingers or brushes and are ideal for achieving a natural, glowing look.
Liquid highlightersare known for their intense pigmentation and long-lasting formula. They are perfect for creating a dramatic, luminous look and can be mixed with foundation or moisturizer for an all-over glow. Liquid highlighters are ideal for special occasions or nighttime events.
Stick highlightersare convenient and easy to use. They are perfect for on-the-go touch-ups and can be applied directly to the skin. Stick highlighters are ideal for achieving a subtle, natural glow and are suitable for all skin types.
Key features to look for when selecting highlighters
When choosing highlighters for your beauty business, it’s essential to consider several key features to ensure you stock the best products. Here are some factors to keep in mind:
Quality: Look for highlighters made with high-quality ingredients that provide a smooth, even application and long-lasting wear. Avoid products with chunky glitter or uneven shimmer.
Shade range: Offer a diverse range of shades to cater to different skin tones and preferences. Look for highlighters with warm and cool undertones to suit various customers.
Finish: Consider the type of finish your customers prefer. Some may prefer a natural, subtle glow, while others may want a more intense, luminous look.
Ingredients: Choose highlighters with skin-friendly ingredients that won’t irritate or clog pores. Look for products with moisturizing and nourishing ingredients like hyaluronic acid and vitamin E.
Packaging: Consider the packaging of the highlighters. Look for products with sleek, travel-friendly packaging that is easy to use and apply.
Top wholesale highlighter trends
Several highlighter trends are currently dominating the beauty industry. Here are some top trends to consider when selecting highlighters for your business:
Multi-use highlightersare becoming increasingly popular, as they offer versatility and convenience. Look for highlighters that can be used on the face, body, and even hair for a complete, glowing look.
Natural-looking highlightersare in high demand, as consumers seek products that enhance their natural beauty rather than create a dramatic, artificial look. Look for highlighters with subtle shimmer and warm undertones for a soft, radiant finish.
Customized highlightersare a unique trend, allowing customers to create their perfect shade. Look for highlighters with customizable formulas or palettes that enable customers to mix and match shades to suit their preferences.
Highlighters with skincare benefitsare gaining popularity, as consumers seek products that offer more than just cosmetic benefits. Look for highlighters with ingredients like hyaluronic acid, vitamin E, and peptides that help hydrate, nourish, and protect the skin.
Conclusion
Highlighters are essential for achieving a radiant, glowing look, making them a must-have for any beauty business. By understanding the latest wholesale highlighter trends and selecting the best products for your customers, you can ensure your business stays ahead of the competition. Consider factors like quality, shade range, finish, ingredients, and packaging when choosing highlighters for your business, and stay up-to-date with the latest trends to meet your customers’ needs.
